How Do Reference Groups Affect Buying Decisions

question 24

Essay

How do reference groups affect buying decisions?

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Definitions:

Pictorial

Pertaining to or expressed in pictures; visual.

Verbal

relating to or involving words and the use of language to communicate.

Finke's Principles

Pertains to theories and concepts developed by cognitive psychologist Ronald A. Finke, emphasizing the imaginative creation and manipulation of visual images.

Visual Images

Mental representations of physical objects or scenes that are not currently being observed, often utilized in cognitive processes such as memory and imagination.