The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is

question 43

Multiple Choice

The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:

• A) businesses that have low start-up costs
• B) consistent with catalogue retailers in that they maintain long-term relationships
• C) highly involved in database management
• D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
• E) usually considered junk mail and are discarded

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Definitions:

Comparative Advantage

The ability of a country or individual to produce a particular good or service at a lower opportunity cost than others.

Production Possibilities

The different mixes of products and services that a country can generate considering its accessible resources and current technology.

Total Output

The complete quantity of goods or services produced by a firm, industry, or economy within a specified period.

World-Market Price

The internationally agreed-upon price of a commodity, product, or service, influenced by global supply and demand.