Why Is Constructing a Customer Database Potentially More Difficult for Customers

question 35

Multiple Choice

Why is constructing a customer database potentially more difficult for customers making transactions in the stores?

• A) Customer returns to the store confound the data
• B) Store purchases with cash can be anonymous
• C) Store customers are not interested in sharing personal information
• D) Availability of store assortments is not always similar to website assortments
• E) None of these

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Definitions:

Self-Sufficient

The ability of an individual or system to fulfill all their needs without external assistance.

Cognitive Restructuring

A psychotherapeutic process of learning to identify and dispute irrational or maladaptive thoughts known as cognitive distortions, such as "all-or-nothing" thinking.

Pessimistic Attributional Styles

A tendency to habitually explain negative events with causes that are stable, global, and internal.

Internal Validity

The extent to which a research study provides evidence that a causal relationship exists between the variables tested, without influence from external factors.