Why Is It Necessary for Retailers to Develop and Implement

question 26

Multiple Choice

Why is it necessary for retailers to develop and implement a communication program?

• A) To increase customer awareness of their Internet sites
• B) To attract customers to their stores
• C) To encourage customers to buy
• D) To build appealing brand images
• E) All of these

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Definitions:

Accounts Receivable Turnover

A financial ratio that measures how efficiently a company collects debt from its customers over a period.

Financial Data

Financial data encompasses information on a company's financial performance, including income statements, balance sheets, cash flow statements, and ratios, used for analysis and decision-making.

Year

A period of approximately 365 days used for calculating time in most of the world, divided into 12 months.

Working Capital

Current assets minus current liabilities, indicating the liquidity of a business and its ability to meet short-term obligations.