In Order to Build the Brand Equity of Their Private

question 76

Multiple Choice

In order to build the brand equity of their private label merchandise,a retailer needs to:

• A) lower the prices to give the new merchandise a chance against the competition
• B) limit the amount of private label merchandise to make it more collectable
• C) create a high level of brand awareness
• D) partner with manufacturers to reduce distribution costs.
• E) develop unfavorable associations for a competitor's private labels

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Definitions:

Handbooks

Manuals or guidebooks that provide information on policies, procedures, and standards within an organization or for a specific product.

Manuals

Instructional guides or reference books that provide instructions, information, or guidance on how to operate devices, perform tasks, or follow procedures.

Employee Risk Aversion

The preference of employees to avoid taking risks, often influencing their decision-making and behavior in a workplace.

Organizational Performance

A measure of how effectively and efficiently an organization meets its objectives.