An Example of A(n)________________________ Could Include the Relationship of Coffee

question 28

Short Answer

An example of a(n)________________________ could include the relationship of coffee or the "roll up the rim to win" promotion with Tim Hortons.

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Definitions:

Manufacturer's Profits

The net income a manufacturing company earns after deducting all of its operating expenses from its revenue.

Cannibalization

The reduction in sales of a product as a result of the introduction of a similar product by the same company.

General Mills

An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

Product Line

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.