Which of the Following Media Would Be More Used Mostly

question 87

Multiple Choice

Which of the following media would be more used mostly by national retailers?

• A) Billboards
• B) Newspapers
• C) Radio
• D) Yellow Pages
• E) Magazines

---

Definitions:

Primary Reinforcer

A stimulus that satisfies a basic physiological need and is inherently rewarding without the need for learning.

Conditioned Reinforcer

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, acquires the ability to produce a learned response.

Partial Reinforcement

A conditioning schedule in which a behavior is reinforced only some of the time, leading to a more resistant response to extinction.

Continuous Reinforcement

A method of learning where a desired behavior is reinforced each time it is displayed.