Examlex
Electronic retailers can collect transaction data for their data warehouse,but they can also collect information by placing cookies on a visitor's hard drive.What is a cookie?
Market Penetration
A measure and strategy of the amount by which a product or service is recognized and bought by customers in a particular market.
Product Development
The process of creating, designing, and introducing new products or improving existing ones to meet consumer needs and market demands.
Market Development
A growth strategy that identifies and develops new market segments for current products, including geographic expansion or targeting new segments.
Diversification
A strategy in business and investment to spread risks and opportunities across different markets, products, or investments.
Q27: A strategy that stresses continuity of retail
Q49: Depth of merchandise is often referred to
Q55: Why do retailers use composite segmentation?<br>A) Benefit
Q70: The spawning of new categories and retailers
Q78: The Knotty Question is a tie store
Q85: The first step in the CRM process
Q133: Why have location decisions become more important
Q145: CRM is based on the philosophy that
Q147: As a new employee of an office
Q175: Kiosks can be used to:<br>A) help customers