______________ Branding Offers the Consumer a Private Label at a Comparable

question 38

Short Answer

______________ branding offers the consumer a private label at a comparable manufacturer-brand quality.

---

Definitions:

Competitive Advantage

The superior position a product enjoys over competing products if consumers believe it has more value than other products in its category.

Trial Close

A sales technique where a salesperson tests the readiness of a prospect to make a purchase decision, often through indirect questions or suggestions.

Summary Close

A sales technique where the seller summarizes the main points of the presentation before asking for the sale.

Alternative Close

A sales technique in which the seller presents multiple options to the prospect, making it easier for them to make a decision without feeling pressured.