Identify the True Statement of Customer Relationship Management from the Following

question 7

Multiple Choice

Identify the true statement of customer relationship management from the following.

• A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
• B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
• C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
• D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.