A Sales Manager Decides to Evaluate His Representatives Based Only

question 37

Multiple Choice

A sales manager decides to evaluate his representatives based only on the dollar values of their sales each month. A colleague points out that some of his representatives have very large, wealthy regions, whereas others have sparsely populated, poorer regions. The colleague suggests that the dollars in sales might be more of a reflection of the wealth of the region rather than of the representative's performance. The colleague is suggesting the measure has poor:

• A)reliability.
• B)deficiency.
• C)sensitivity.
• D)relevance.

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Definitions:

Testing Perspective

In psychology, it involves understanding individual differences and cognitive abilities through standardized tests and assessments.

Dealing Effectively

The ability to manage situations or tasks successfully and efficiently.

Novelty

The quality of being new, original, or unusual, often stimulating interest, attention, or excitement.

Subtheory

A division or smaller theory that is part of a larger theoretical framework, often focusing on a specific aspect of the broader theory.