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Briefly Explain What Internal Validity Is and What External Validity

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Essay

Briefly explain what internal validity is and what external validity is. What can be done in research to improve internal validity and external validity?


Definitions:

BOPUS

Buy Online, Pick-up in Store; a retail strategy allowing customers to purchase items online and pick them up directly at the store's physical location, often merging online shopping with traditional retail.

Showrooming

The practice of examining merchandise or products in a store and then buying them online at a lower price.

Bait and Switch

A deceptive marketing strategy where a seller attracts customers with the promise of specific product or deal, only to upsell them to a different, usually more expensive, item.

Vertical Marketing Systems

A coordinated approach to marketing and distribution in which members at different levels of the supply chain work closely together.

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