The Tasks Involved in Managing Personal Selling Include Organizing the Saleforce;

question 151

Multiple Choice

The tasks involved in managing personal selling include organizing the saleforce; __________; recruiting, selecting, training, and compensating salespeople; and evaluating the performance of individual salespeople.

• A)setting objectives
• B)identifying potential target markets
• C)using customer input to make product modifications
• D)designing new promotional campaigns for the purpose of generating new sales
• E)maintaining open communications between sales representatives and all other stakeholders

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Definitions:

Economies of Scale

Reductions in the average cost of a product in the long run, resulting from increased production and operational efficiencies.

Learning Curve

The concept that describes how new skills or knowledge can be acquired more efficiently over time, leading to decreased costs and increased productivity.

Long-run Average Cost

The average cost per unit of output over time when all inputs, including capital, are variable, showing economies or diseconomies of scale.

Inflation Adjusted Dollars

A monetary measurement adjusted for changes in the price level over time, reflecting the real value of currency.