Relationship Selling Refers to

question 110

Multiple Choice

Relationship selling refers to

• A)the assignment of a single salesperson to a single customer throughout the course of the entire sale.
• B)the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• C)a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made over the phone or at a checkout line.
• D)an exchange in which the customer is involved not simply in the final transaction but in the entire process from concept development to final sale.
• E)the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.