At the __________ Stage in the Personal Selling Process, a Salesperson

question 183

Multiple Choice

At the __________ stage in the personal selling process, a salesperson begins converting a prospect into a customer by creating a desire for the product or service he or she is selling.

• A)preapproach
• B)approach
• C)presentation
• D)follow-up
• E)close

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Definitions:

Total Cost

The overall expenditure involved in generating products or offering services, comprising both unchanging and adjustable expenses.

Subsidizing

The act of providing financial support by the government to lower the cost of producing goods or services, often to encourage production or consumption.

External Benefit

A positive effect or advantage that extends beyond the direct parties involved in a transaction, affecting others who are not directly involved.

Childhood Vaccinations

Immunization shots given to children to protect them from serious diseases by building immunity.