Which of the Following Statements About Comparative Advertising Is True

question 11

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements now constitute over 90% of all television ads.
• B)Comparative advertisements attract less consumer attention in the advertiser's brand.
• C)Comparative advertisements need market research to provide legal support for their claims.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can, and often, do more harm than good.

---

Definitions:

Money Supply

This refers to the total amount of money (including cash, coins, and balances in bank accounts) in circulation within an economy at a given time.

Economic Behaviorists

Economic Behaviorists study how psychological, social, cognitive, and emotional factors affect economic decisions of individuals and institutions, and the consequences these decisions have on market prices, returns, and the allocation of resources.

Rational Behavior

Rational behavior refers to the decision-making process that involves choosing the most efficient means to achieve a desired result.

Economic Self-interest

The driving force behind the actions of individuals that encourages them to fulfill their needs and desires.