The Decision on Media Selection Is Related to the Target

question 294

Multiple Choice

The decision on media selection is related to the target audience, the type of product, the nature of the message, and _________.

• A)media turnover
• B)audience preferences
• C)costs of alternative media
• D)corporate goals
• E)available air time

---

Definitions:

Leptin, CCK

Leptin and Cholecystokinin (CCK) are hormones involved in regulating appetite and satiety, signaling the body to stop eating when full.

Converge

To come together from different directions so as eventually to meet.

Body's Levels

Refers to the hierarchical organization of the human body from atoms to molecules, cells, tissues, organs, and systems.

Set Point

A theory suggesting that the body maintains its weight and body fat level with internal regulatory controls, much like a thermostat.