One Advantage of Using the Internet as an Advertising Medium

question 168

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)there are no real costs except computers used for initial encoding.
• D)it is relatively simple to run national online campaign across multiple sites.
• E)it offers a way to reach younger consumers who have developed a preference for online communication.

Identify primary and secondary drives and their impacts.

Describe the role of physiological needs and homeostasis in motivation.

Explain the basic principles of arousal theory and the Yerkes-Dodson Law.

Comprehend Maslow's hierarchy of motives and its sequential order.

---

Definitions:

Employer-Employee Relations

The dynamic and interaction between employers and employees, often concerning communication, conflict resolution, and contractual agreements.

American Federation Of Labor

A federation of trade unions founded in 1881, composed mostly of skilled, white, native-born workers; its long-term president was Samuel Gompers.

Socialist Party

A political organization advocating for the implementation of socialism, which emphasizes public or collective ownership and the equitable distribution of resources.