Tests Conducted Before an Advertisement Is Placed in Any Medium

question 267

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement are referred to as _________.

• A)pretests
• B)posttests
• C)preliminary screenings
• D)experience testing
• E)exposure testing

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Definitions:

Standard Deviation

An indicator calculating the spread of data around the mean, achieved by the square root of the variance.

Mean

The average of a set of numbers, calculated by dividing the sum of these numbers by the count of the numbers in the set.

Unimodal

Describing a distribution with a single prominent peak or mode, indicating the most commonly occurring value.

Median

The middle value in a sorted list of numbers, which separates the higher half from the lower half of the dataset.