Discuss the Process of Pretesting and Posttesting Advertising Copy

question 124

Essay

Discuss the process of pretesting and posttesting advertising copy.Include a list of methods used for pretesting and posting in you answer.Be sure to explain why marketers should pretest and posttest ad copy.

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Definitions:

Cheyne-Stokes

A pattern of breathing characterized by a gradual increase in the depth of breathing followed by a decrease, resulting in temporary stoppages of breathing; often associated with serious illness.

Larynx

The voice box located in the neck, which houses the vocal cords and is involved in breathing, producing sound, and protecting the trachea against food aspiration.

Cartilages

A flexible, strong connective tissue found in various parts of the body such as joints, nose, and ears, providing support and cushioning.

Cyan

A greenish-blue color, one of the primary subtractive colors used in color printing and photography.