Which of the Following Statements Describes a Potential Problem with Using

question 229

Multiple Choice

Which of the following statements describes a potential problem with using sex appeals in advertising?

• A)What men find sexy,most women do not.
• B)What women find sexy,men do not.
• C)Sex in advertising typically appeals to only younger audiences.
• D)An ad using sex appeal does not always lead to changes in recall,recognition,or purchase intent.
• E)Sex in advertising alienates a large segment of the conservative right.

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Definitions:

Self-Esteem

A psychological concept that reflects a person's overall subjective emotional evaluation of their own worth.

Force Field Analysis

Force field analysis is a management technique developed by Kurt Lewin, used for decision-making that analyzes the forces for and against a change to identify which factors are helping or hindering a goal or project.

Unfreezing

The initial stage in the change process where existing beliefs and behaviors are challenged in preparation for change.

Organization Change

The process by which companies or organizations undergo transformations in structure, strategies, processes, or culture.