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Geico ads which feature cavemen, a gecko, or a stack of money with eyes are using which type of advertising appeal?
Conservation
The management of resources to prevent waste, destruction, or neglect, ensuring their sustainability for future generations.
Resource Extraction
The process of retrieving natural resources from the Earth, such as minerals, fuels, and timber, for human use.
Temptation
An urge or desire to perform an action that may be enjoyable in the short term but is generally considered unwise or detrimental in the long run.
User Cost
User cost comprises the costs associated with the use of a product or service, including wear and tear, maintenance, and the opportunity cost of forgone alternatives.
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