One of the Most Common Measures in Advertising Is Cost

question 211

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) .The CPM is calculated as follows:

• A)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 100s).
• B)Cost per thousand impressions = Total net revenue ($) / Impressions generated in 1000s).
• C)Cost per thousand impressions = Total gross revenue ($) / Impressions generated (in 1000s).
• D)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 1000s).
• E)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 500s).

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Definitions:

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