One of the Most Common Measures in Advertising Is Cost

question 211

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) .The CPM is calculated as follows:

• A)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 100s).
• B)Cost per thousand impressions = Total net revenue ($) / Impressions generated in 1000s).
• C)Cost per thousand impressions = Total gross revenue ($) / Impressions generated (in 1000s).
• D)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 1000s).
• E)Cost per thousand impressions = Advertising cost ($) / Impressions generated (in 500s).

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Definitions:

Vocabulary

The set of words used in a particular language or by a particular person or group.

Morality

A system of values and principles of conduct that distinguish between right and wrong, guiding an individual's decisions and behaviors.

Social Interaction

The process by which individuals act and react in relation to others, forming the foundation of society.

Passive Voice

A grammatical voice where the subject of the sentence is acted upon by the verb, often de-emphasizing the doer of the action.