One of the Disadvantages Associated with Television as an Advertising

question 41

Multiple Choice

One of the disadvantages associated with television as an advertising medium is that it

• A)has a short exposure time.
• B)cannot target specific audiences.
• C)must use pictures, print, sound, and motion for effect.
• D)has a limited amount of advertising time available.
• E)is not effective for conveying simple messages.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food or water, and is inherently rewarding.

Negative Reinforcement

Negative reinforcement is a type of operant conditioning that occurs when a response is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Punishment

The imposition of a penalty as retribution for an offense, with the aim of correcting behavior or serving as a deterrent to others.

Negative Reinforcement

A behavioral psychology concept where the removal of an unfavorable outcome or stimulus strengthens a desired behavior.