A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Taken-For-Granted Ideologies

Refers to widely accepted beliefs or assumptions that are seldom questioned or critically examined.

Hegemony

The dominance of one group over others, politically, socially, economically, or culturally, often maintained through consensual power dynamics and ideology.

Ideological Analysis

The study of the nature, creation, and meaning of ideas, beliefs, and ideologies, especially as they pertain to political and social systems.

Economic News

Economic News entails reports and analysis on the state of the economy, covering aspects like market trends, employment rates, and financial policies.