One Disadvantage of Using the Internet as an Advertising Medium

question 51

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A)it is almost impossible to segment markets.
• B)it is difficult to translate messages into foreign texts.
• C)the medium is new so effectiveness is still uncertain.
• D)it often creates more traffic than a firm can actually handle.
• E)although the Internet is open 24/7, most firms are not.

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Definitions:

Rent

A regular payment made by tenants to landlords for the use of property or land; in economics, it also refers to earnings in excess of the minimum amount necessary to keep a factor of production in its current use.

Proprietor's Income

Income earned by the owner of a sole proprietorship from the business's net earnings.

Wages and Profits

The income earned by workers and the revenue earned by owners or shareholders from their investment, respectively.

Interest and Profits

The returns on investment from lending money and the surplus revenues from successful business operations, respectively.