Buses in Some Cities Are Often Completely Painted as an Ad

question 237

Multiple Choice

Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple, orange, or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of _________.

• A)mobile signage
• B)mobile advertising
• C)frequency advertising
• D)transit advertising
• E)transportation advertising

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Definitions:

Secondary Appraisal

Secondary Appraisal is the stage in the stress response where an individual evaluates their ability to cope or take action against a perceived threat.

Emotion-Focused Coping

A type of stress management that attempts to reduce negative emotional responses associated with stress.

Secondary Appraisal

A process in cognitive appraisal where an individual evaluates their ability to cope with the consequences of an event.

Primary Appraisal

An individual's initial assessment of the significance of an event as positive, neutral, or negative for their well-being.