A Sales Promotion Designed to Encourage and Reward Repeat Purchases

question 55

Multiple Choice

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

• A)merchandise lining.
• B)product enhancement.
• C)loyalty programs.
• D)retail positioning.
• E)experiential decoding.

---

Definitions:

Direct Selling

A retail channel for the distribution of goods and services directly to consumers, typically in a non-retail setting.

Direct-Response Retailing

A retail strategy that promotes immediate customer action through direct communication, such as online advertisements or infomercials.

Nonstore Retailer

Refers to a business that sells products to customers without requiring a traditional physical storefront, often through online platforms, catalogs, or TV shopping channels.

Intensive Distribution

A market strategy where a company's products are stocked in as many outlets as possible to maximize accessibility and sales.