Studies Indicate That Comparative Ads Attract More Attention and Increase

question 113

Multiple Choice

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience _________.

• A)gender
• B)income
• C)ethnicity
• D)education
• E)occupation

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Definitions:

Economic Concentration

The degree to which a small number of firms occupy a large proportion of the market in a particular industry.

Market Shares

The portion of a market controlled by a particular company or product.

Horizontal Merger

A business consolidation that occurs between firms that operate in the same industry.

Airline

A company that provides air transport services for traveling passengers and freight.