Google Is the Dominant Provider of Online Search Requests and Receives

question 141

Multiple Choice

Google is the dominant provider of online search requests and receives more than __________ of the search advertising revenue.

• A) 30 percent
• B) 40 percent
• C) 50 percent
• D) 60 percent
• E) 70 percent

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Definitions:

Push Strategy

A marketing strategy that involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.

Pull Strategy

A marketing strategy where consumers are encouraged to demand a product, prompting retailers to stock it, effectively pulling the product through the distribution channel.