List Two Advantages and Two Disadvantages of Using Television, Radio

question 230

Essay

List two advantages and two disadvantages of using television, radio, magazines, yellow pages, internet, and direct mail for advertising.

---

Definitions:

Negligence Case

A legal action taken due to harm caused by someone's failure to carry out their responsibilities with due care.

Contributory Negligence

A traditional defense to negligence liability based on the plaintiff’s failure to exercise reasonable care for his own safety.

Individual's Failure

refers to a situation where a person does not meet the required or expected standard or outcome.

Res Ipsa Loquitur

Literally, the thing speaks for itself. A doctrine that, in some circumstances, gives rise to an inference that a defendant was negligent and that his negligence was the cause of the plaintiff’s injury.