Which of the Following Statements About Sales Tests Is Most

question 80

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)With sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)With sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

Stress

Stress is the body's response to any demand or challenge, which can be physical, mental, or emotional, ranging from beneficial to detrimental effects.

Cancer

A broad group of diseases characterized by the uncontrolled growth and spread of abnormal cells.

Vulnerable

Describes a state of being open to harm, damage, or emotional hurt, either physically or emotionally, due to various conditions or circumstances.

Posttraumatic Stress Disorder

A psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event, characterized by severe anxiety, flashbacks, and uncontrollable thoughts about the event.