In the Hierarchy of Effects, Awareness Is Defined as

question 285

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A)the consumer's ability to recognize and remember the product or brand name.
• B)the consumer's appraisal of the product or brand on important attributes.
• C)an increase in the consumer's desire to learn about some of the features of the product or brand.
• D)a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E)the consumer's first actual purchase and use of the product or brand.

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Definitions:

Activity Rates

Metrics used in activity-based costing to allocate costs to products or services, based on activities that drive costs instead of traditional cost drivers like direct labor hours.

Factory Overhead Budget

A factory overhead budget estimates the total costs of all indirect manufacturing expenses expected during a specific period.

Direct Labor Hours

The total time workers spend directly manufacturing a product or providing a service, used in costing and operational efficiency analysis.

Fabrication Department

A division within a manufacturing facility where raw materials are assembled or processed into finished goods.