What Are the Strengths and Weaknesses of Using Direct Marketing

question 122

Essay

What are the strengths and weaknesses of using direct marketing in the promotional mix?

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Definitions:

Sexism

Sexism is discrimination or bias against individuals based on their gender, often resulting in unequal treatment or opportunities.

Civil Rights Act

Legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, initially established in 1964.

Sexual Harassment

Unwanted sexual advances or remarks that create a hostile or offensive work environment.