Some Companies, Such as Saturn, Have Even Created Their Own

question 74

Multiple Choice

Some companies, such as Saturn, have even created their own online communities as showcases for their brands and products.One advantage of this medium is that it is less expensive than other forms of marketing; a minor disadvantage is

• A)customers become so involved with the social aspects of the site, they postpone their purchases.
• B)the site may require constant monitoring by the company or its advertising agency.
• C)customers compare information about other companies not just Saturn.
• D)customers get frustrated by the deficiencies of their personal Internet carrier.
• E)it is too easy for competitors to copy online promotions.

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Definitions:

Competitive

The characteristic of constantly striving to be better than others, often through comparisons or direct competition in a market.

Adoption Benefits

Employment benefits, such as leave or financial assistance, offered to employees to support the process of adopting a child.

Innovative Benefits

Non-traditional employee perks designed to enhance job satisfaction and productivity, often tailored to meet unique needs.

Talent

The natural aptitudes, skills, and competencies possessed by individuals, especially those that are valuable to organizations.