To Promote Its Theme Parks to Groups, Disney Is Using

question 72

Multiple Choice

To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies.In other words, Disney is using

• A)implemented market codes (IMC).
• B)interactive media convergence (IMC).
• C)an infrastructure of market customization (IMC).
• D)integrated marketing communications (IMC).
• E)integrated media convergence (IMC).

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Definitions:

Marginal Benefit

The additional satisfaction or utility a consumer receives from consuming one more unit of a good or service.

Flexibility

The ability of a system, process, or entity to adapt effectively to changes or variability in its environment or operation.

Network Design

The process of planning and structuring how devices, paths, and protocols interact in a network to efficiently manage data flow.

Supply Disruptions

Supply disruptions are unforeseen events or circumstances that interrupt the normal flow of goods and materials within a supply chain.