An Ad for an International Consulting Firm Was Intended to Communicate

question 191

Multiple Choice

An ad for an international consulting firm was intended to communicate the company philosophy-that you can be big and nimble at the same time-rather than sell any one particular service provided by the company.The ad is an example of __________ advertising.

• A)pioneering institutional
• B)competitive institutional
• C)reminder institutional
• D)advocacy
• E)political

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Definitions:

Normative Time

A societal or culturally established timeframe for when certain life events or developmental milestones are expected to occur.

Five-factor Model

A conceptual model based on the theory that five broad dimensions are sufficient to describe human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Extraverted

Describes individuals who are outgoing, sociable and draw energy from being around other people.

Gregarious

Describing a person or animal that enjoys being in social groups and often seeks the company of others.