One of the Advantages Associated with Television as an Advertising

question 283

Multiple Choice

One of the advantages associated with television as an advertising medium is that it

• A)is a low-cost medium.
• B)has a short exposure time.
• C)can target specific audiences.
• D)can be used to convey complex messages.
• E)has an unlimited amount of advertising time available.

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Definitions:

Inferior Deity

A lesser god or divine being considered to have less power or authority compared to a supreme deity in a hierarchical pantheon.

David Hume

An 18th-century Scottish philosopher known for his skepticism of religion and emphasis on empiricism and the scientific method.

Charles Darwin

A 19th-century naturalist best known for his contributions to the science of evolution and his proposal of natural selection as a mechanism for evolutionary change.

Natural Selection

The process by which biological traits become either more or less common in a population due to the effect on the survival and reproduction of individuals.