The Local Radio Station Broadcast a Story About the Dry-Cleaners

question 211

Multiple Choice

The local radio station broadcast a story about the dry-cleaners that requested coat donations.They would clean the coats and deliver them to people in need.The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off.Since this featured business did not pay for this exposure, it is benefiting from _________.

• A)publicity
• B)advertising
• C)direct marketing
• D)personal selling
• E)a public service announcement

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Definitions:

Demonstrable Task

A task or activity that can be clearly shown, proved, or validated, often used in contexts requiring evidence of completion or competence.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Preferred Hypothesis

A theory or statement that is given precedence due to existing beliefs, biases, or the current frame of reference.

Devil's Advocate Procedure

A technique in which an individual intentionally takes a contrary position or argument to a prevailing idea or strategy, to stimulate critical thinking and test assumptions.