The Best Approach to Budgeting Is Objective and Task Budgeting

question 73

Multiple Choice

The best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives, outlines the tasks to accomplish those objectives, and

• A)asks the ad agency for an estimate.
• B)asks the media to propose a program.
• C)determines the promotion cost of performing those tasks.
• D)determines what spending level top management will allow for the proposed program.
• E)surveys customers to determine what spending levels they think are appropriate.

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Definitions:

Computer Browser

A component that allows users to browse and locate computers and shared resources in a network.

Unique Web Address

A specific and individual URL that leads to a distinct page on the internet, ensuring users can find precise online content.

Domain

An area of control or a sphere of knowledge, or in computing, the address of a website on the internet.

Exchange Online

A cloud-based email, calendaring, and task management service provided by Microsoft as part of the Office 365 suite.