A Variety of Terms Are Used for Marketing Intermediaries

question 112

Multiple Choice

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "D," would be _________.

• A)retailer
• B)middleman
• C)wholesaler
• D)distributor
• E)agent or broker

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Definitions:

Armed Force

An organization or body, typically governmental, authorized to use weapons and violence for the purposes of defending the country and its citizens.

African-Americans

An ethnic group of Americans with total or partial ancestry from any of the Black racial groups of Africa.

Hurricane Katrina

Hurricane Katrina was a devastating Category 5 Atlantic hurricane that struck the Gulf Coast of the United States in August 2005, causing widespread destruction and significant loss of life, particularly in New Orleans.

Post-Structuralists

Refers to a movement in philosophy and sociology which critiques and seeks to move beyond structuralism, emphasizing the unstable, decentralized nature of meaning-making in human societies.