Selective Distribution Refers to

question 143

Multiple Choice

Selective distribution refers to

• A)the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
• B)the distribution of products or services where currently there are no other competitors.
• C)the distribution of products or services in either a profit-generating environment or in a nonprofit sector, exclusively.
• D)the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
• E)the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific geographic area.

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Definitions:

Service Failure

A situation where a service does not meet the customer's expectations, leading to dissatisfaction.

Follow-Up

An action taken to ensure a previous communication has been understood, or to check the progress of an activity.

Written Message

Information or communication expressed in the form of text and transmitted through written mediums.

Promotes Goodwill

Activities or actions that enhance friendly, cooperative, and positive relations between individuals or groups.