Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack

question 210

Multiple Choice

Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed busy people satisfying their hunger with a Snickers bar.Mars, Inc.used this strategy with its Snickers bar to

• A)react to a competitor's position.
• B)reach a new market.
• C)catch a rising trend.
• D)change the value offered.
• E)implement a global strategy.

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Definitions:

Virulence

The degree of damage or harm a pathogen can cause to its host.

Transmission

The process by which genetic information, diseases, or traits are passed from one organism to another or from one generation to the next.

Serial Passage

The process of repeatedly culturing microorganisms or viruses from one environment to another to select for adaptations or increase virulence.