The Four Steps in the Sequential Building Process of Brand

question 118

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, _________, eliciting the proper consumer responses to a brand's identity and meaning, and to create a consumer-brand connection

• A)establishing a brand's meaning in the minds of consumers
• B)products lower in price
• C)easing consumers' decision making
• D)products higher in value
• E)needed market modification

---

Definitions:

Escalation Of Commitment

The phenomenon where people increase their investment in a decision despite new evidence suggesting it may be wrong.

Advance Limits

Predetermined restrictions or ceilings on the amount of funding, resources, or credit that can be allocated or extended in advance of certain conditions being met.

Escalating Commitment

The continuation of a course of action even though it is not working.

Increase Effort

Increase effort refers to actions taken to enhance the amount of work or intensity put into achieving a task or objective.