Which of the Following Statements About Product Lines Is Most

question 44

Multiple Choice

Which of the following statements about product lines is most accurate?

• A)An advantage of a narrow product line is the ability to have a greater gap between price points.
• B)Product line refers to consumer products; product mix refers to industrial products.
• C)An advantage of broad product lines is the increased likelihood of gaining access to large retail chain distributions.
• D)A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
• E)A broad product line reduces the need for products to be linked by usage or customer base.

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