Mixed Branding Refers to a Branding Strategy

question 155

Multiple Choice

Mixed branding refers to a branding strategy

• A)that involves giving each product a distinct name.
• B)that uses different brand names for the same product across multiple countries.
• C)in which a company uses one name, with slight variations, for all of its products to make it easier for customers to become brand loyal.
• D)where a firm markets some products under their own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.
• E)in which a company follows both manufacturer and generic branding approaches for products in its mix.

---

Definitions:

Harley Davidson

An American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways.

Mass Customization

A production method that merges the adaptability and individual customization of bespoke items with the economical per-unit expense found in large-scale manufacturing.

Environmentally Friendly

Practices or products that have minimal impact on the environment, often focusing on sustainability and conservation.

Socially Responsible

Being socially responsible indicates that individuals or organizations act in the best interest of society, considering ethical and environmental impacts of their decisions.