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New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was
The Stranger
A social role described by sociologist Georg Simmel, referring to an individual who is part of a society but remains distanced or detached from it, thus offering unique perspectives.
Part
within a sociological context typically refers to an individual or group's role or segment in the larger social system or structure.
Content
The information and experiences that are directed towards an end-user or audience, created through various mediums.
Form
In sociology, this refers to the organized way in which social relations, ideals, or cultural practices are structured and operate.
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