Market Testing Refers to

question 18

Multiple Choice

Market testing refers to

• A)exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
• B)placing prototype products into the hands of consumers in a closely monitored environment.
• C)running marketing research experiments using different versions of a new-product concept.
• D)independently run comparison tests to determine which products perform best.
• E)sample tests used to determine which type of retail outlet is best suited for distributing a new product.

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