A Branding Strategy in Which a Company Uses One Name

question 74

Multiple Choice

A branding strategy in which a company uses one name for all its products in a product class is referred to as

• A)co-branding.
• B)generic branding.
• C)multibranding.
• D)multiproduct licensing.
• E)multiproduct branding.

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Definitions:

Marine Birds

Birds that primarily depend on the ocean for their feeding and breeding, often adapted to life at sea, such as seagulls, albatrosses, and penguins.

Clams

Shelled marine or freshwater mollusks found on sandy ocean bottoms.

Oil Spills

The release of liquid petroleum hydrocarbons into the environment, especially marine areas, due to human activity, leading to environmental pollution.

Coagulating Agents

Substances that promote the clotting or aggregation of particles, especially in the context of water treatment or blood clotting.