A Product Line Is a Group of Products That Are

question 228

Multiple Choice

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

• A)are made of similar component parts
• B)can be sold to a variety of customers
• C)require high levels of R & D
• D)always carry the same brand name
• E)distributed through the same type of outlets

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Definitions:

Expression

The act of conveying thoughts, feelings, or information through speech, writing, or other forms of communication.

Social Facilitation

The phenomenon that individuals perform tasks better or differently when in the presence of others, due to increased arousal and motivation.

Empirical Studies

Research that is based on observation or experience rather than theory or pure logic.

Performance

Refers to the act of carrying out or accomplishing an action, task, or function, often evaluated in terms of its efficiency, effectiveness, and quality.